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Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987.Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
The Air Max 97 was redone 20 years after the first-ever release of the Nike Air Max 97 (First released in 1997). It featured an all white colour with a remodelled tongue and Nike tag with 'AIR' in bold black writing along the midsole. It was later released in an all grey 'Menta' colour which was exclusive in women's sizes.
Sneakers in South Africa, known as "takkies", have become status symbols. They grew into a "bubblehead" subculture that favors Nike bubble-soled trainers, such as the Nike Air Max line. [19] In the mid-1990s the line, particularly the Air Max 95, experienced such a surge of popularity in Japan that it led to a phenomenon known as "Air Max hunting".
Airmax or Air Max may refer to: Nike Air Max, a line of shoes first released by Nike, Inc. AirMax, a proprietary wireless protocol and wireless product brand developed by Ubiquiti Networks; Air Max Africa, an airline based in Libreville, Gabon; AirMax SeaMax, a Brazilian single-engine, amphibious light sport aircraft
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In 2021, Nike sued the art collective MSCHF for the "Satan Shoes", a modified version of Nike Air Max 97 with explicitly Satanic imagery. Nike claimed trademark infringement and that its brand was being erroneously linked to Satanism. A US district judge ruled that the modified shoes could not be sold.
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