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By 2012, the CMU business editor had characterized YouTube as "a free-to-use... promotional platform for the music labels", [139] and in 2013 the videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo. [140]
Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
Central to the YouTube Automation business model are various streams of income, predominantly anchored by the YouTube Partner Program (YPP). In this program, channels generate revenue through advertisements displayed on their videos, with the income determined by the Cost Per Mille (CPM) metric that indicates the cost advertisers are willing to ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
According to MegaLag, Honey has sponsored around 5,000 YouTube videos across more than 1,000 different channels, gaining over 7.8 billion views. You can watch MegaLag’s video in its entirety below.
Many independent musicians, as well as large companies such as Universal Music Group, use YouTube to promote videos. Six of the 10 most viral YouTube videos of 2015 were rooted in music. [44] One such video, the "Free Hugs Campaign" with accompanying music by the Sick Puppies, was one of the winners of the 2006 YouTube Awards. [45]
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