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A number of logos have stood the test of time but would be recognized only in certain regions, in individual industries, or by a small fraction of the public. Here they are: The top 10 brand logos ...
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. You won't look at these ...
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
Often used by consumers as if it were generic, but still a legally recognized trademark. [189] Velcro: Hook-and-loop fastener: Velcro Companies: Used as generic, but still trademarked. [228] Often used as a verb. [229] Vetsin Monosodium glutamate: Tien Chun Ve-Tsin: Philippine term for monosodium glutamate, from the formerly most popular brand.
Most companies aim for "Top-of-Mind" which occurs when a brand pops into a consumer's mind when asked to name brands in a product category. For example, when someone is asked to name a type of facial tissue, the common answer, "Kleenex", will represent a top-of-mind brand. Top-of-mind awareness is a special case of brand recall.
A TikToker revamped iconic logos. Now major brands are begging her to redesign theirs. Emily Zugay has over 884,000 followers on TikTok. "I graduated college with a degree in design and I ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.