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Mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media—that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television).
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient.
As we continue our discussion of mass communication we want to note that mass communication does not include every communication technology. As our definition states, mass communication is communication that potentially reaches large audiences.
The meaning of MASS COMMUNICATION is communication directed to or reaching the mass of the people. How to use mass communication in a sentence.
MASS COMMUNICATION definition: something such as television or the internet that means that a message, story, etc. can be…. Learn more.
At its core, mass communication is the process of creating, sending, receiving, and analyzing messages to a large audience, often through a medium such as television, radio, newspapers, or the internet.
Defining Mass Communication. Mass communication refers to the process of transmitting information, ideas, and messages to a large and diverse audience simultaneously. It involves the use of media channels to disseminate content, enabling widespread access and consumption.
Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience.”
‘One-to-many’ messages technologically mediated through the mass media, making this a distinctively modern form of communication. As a form of long-distance communication it has particular affordances (see distance communication).
Mass Communication does that on a grander scale as it imparts or exchanges information to a wide range of people. Even a brief history of media and mass communication can leave one breathless. The speed, reach, and power of the technology are humbling.