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The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [6] [7] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
The wristbands bearing official logos or trademarks enabled the seller to offer a low price point merchandise option to fans. Silicone wristbands may also be called gel wristbands, jelly wristbands, rubber wristbands and fundraising wristbands. [1] All of these wristbands are made from the same silicone material.
13-4286549. Purpose. breast cancer prevention & education. Headquarters. Yucca Valley, California, United States. Website. keep-a-breast .org. The Keep a Breast Foundation (KAB) is a 501 (c) (3) non-profit organization focused on breast cancer prevention, education, and early detection, based in Yucca Valley, California, United States.
1 (2020 [3]) Parent. ZAAPPAAZ, LLC. Website. www.wrist-band.com. Wrist-band.com is an American technology company that manufacturers and retails silicone wristbands online. The company was founded by Zishan Momin and Azim Makanojiya, who was included on Inc. Magazine ’s list of the Top 10 South Asian Entrepreneurs in 2011. [4]
Reminderband was launched in November 2004 by Clay Broadbent, and Scott Huskinson. [5]In 2005, the company sold about 9 million of the wristbands [6] and was the official provider of the wristband of the Tour de France with its bands worn by thousands at the Tour including cyclists, fans, police security and reporters.
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