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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
Smirnoff has infused this vodka with red berries—specifically, strawberries and raspberries. The sweetness balances out the tart lemon flavor perfectly, making sure neither flavor overpowers the ...
Smirnoff Vodka. California . It’s surprising that one of the most recognized vodka brands in the game topped the charts in only one state, but California loves it. And with some 500 colleges in ...
Vodka can also be used in cooking and various recipes are improved by the addition of vodka or rely on it as a key ingredient. Vodka sauce is a pasta sauce made from tomato sauce, cream, and vodka that gained popularity in the 1970s. Vodka can be used in baking as a substitute for water: pie crusts can be made flakier with vodka. [63]
The Moscow mule is often served in a copper mug. The popularity of this drinking vessel is attributable to Martin, who went around the United States to sell Smirnoff vodka and popularize the Moscow mule. Martin asked bartenders to pose with a specialty copper mug and a bottle of Smirnoff vodka, and took Polaroid photographs of them.
Starting mid-1950s, vodka rose rapidly in popularity in America, and mixed drinks such as the screwdriver rose with it. [10] Advertising campaigns in the 1950s [ 11 ] and 1960s [ 12 ] by vodka brands such as Smirnoff cemented the screwdriver as a vodka favorite.
Smirnoff Vodka went for a less-than-subtle dig about the president and his Russian ties in their latest advertisement.
It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [10] OC sold 28.3 million cases in 2014 and overtook Smirnoff vodka as the largest selling spirit brand in the world. [1]
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