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  2. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    t. e. The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a ...

  3. Consumer complaint - Wikipedia

    en.wikipedia.org/wiki/Consumer_complaint

    The Complaint tablet to Ea-nāṣir may be the oldest known written customer complaint. [1] A consumer complaint or customer complaint is "an expression of dissatisfaction on a consumer's behalf to a responsible party" (London, 1980). It can also be described in a positive sense as a report from a consumer providing documentation about a ...

  4. Consumer protection - Wikipedia

    en.wikipedia.org/wiki/Consumer_protection

    Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent businesses from engaging in fraud or specified unfair practices to gain an advantage over competitors or to ...

  5. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] If the price elasticity of the demand of something is -2, a 10% increase in price causes the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and sellers with price ...

  6. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. [1] [2] [3] Microeconomics focuses on the study of individual markets, sectors, or industries as ...

  7. Substitute good - Wikipedia

    en.wikipedia.org/wiki/Substitute_good

    Substitute good. In microeconomics, substitute goods are two goods that can be used for the same purpose by consumers. [1] That is, a consumer perceives both goods as similar or comparable, so that having more of one good causes the consumer to desire less of the other good. Contrary to complementary goods and independent goods, substitute ...

  8. Indifference curve - Wikipedia

    en.wikipedia.org/wiki/Indifference_curve

    Indifference curve. In economics, an indifference curve connects points on a graph representing different quantities of two goods, points between which a consumer is indifferent. That is, any combinations of two products indicated by the curve will provide the consumer with equal levels of utility, and the consumer has no preference for one ...

  9. How it started ... How it's going: Inflation down in June ...

    www.aol.com/finance/started-going-inflation-down...

    The U.S. Department of Labor said that the consumer price index (CPI), a broad measure of how much everyday goods like gasoline, groceries and rent cost, dropped 0.1% in June from the previous month.