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  2. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    t. e. The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a ...

  3. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] If the price elasticity of the demand of something is -2, a 10% increase in price causes the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and sellers with price ...

  4. Consumer complaint - Wikipedia

    en.wikipedia.org/wiki/Consumer_complaint

    The Complaint tablet to Ea-nāṣir may be the oldest known written customer complaint. [1] A consumer complaint or customer complaint is "an expression of dissatisfaction on a consumer's behalf to a responsible party" (London, 1980). It can also be described in a positive sense as a report from a consumer providing documentation about a ...

  5. Consumer Bill of Rights - Wikipedia

    en.wikipedia.org/wiki/Consumer_Bill_of_Rights

    [1] [2] [3] During Kennedy's election campaign he made a promise to support consumers. [2] After his election, Fred Dutton, a colleague of Nelson's and a government officer who advised the president, asked for Nelson's suggestions on how the president could support consumers, and she sent him the Consumer Bill of Rights. [2]

  6. Marginal cost - Wikipedia

    en.wikipedia.org/wiki/Marginal_cost

    Marginal cost. In economics, the marginal cost is the change in the total cost that arises when the quantity produced is increased, i.e. the cost of producing additional quantity. [ 1] In some contexts, it refers to an increment of one unit of output, and in others it refers to the rate of change of total cost as output is increased by an ...

  7. Economic surplus - Wikipedia

    en.wikipedia.org/wiki/Economic_surplus

    Business portal. v. t. e. In mainstream economics, economic surplus, also known as total welfare or total social welfare or Marshallian surplus (after Alfred Marshall ), is either of two related quantities: Consumer surplus, or consumers' surplus, is the monetary gain obtained by consumers because they are able to purchase a product for a price ...

  8. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    Marginal revenue is a fundamental tool for economic decision making within a firm's setting, together with marginal cost to be considered. [9] In a perfectly competitive market, the incremental revenue generated by selling an additional unit of a good is equal to the price the firm is able to charge the buyer of the good.

  9. 6 Walmart Items That Have the Most Customer Complaints - AOL

    www.aol.com/6-walmart-items-most-customer...

    Complaints about this scooter are numerous and include the following: New, boxed scooter had muddy shoe prints on the platform and dirty wheels. Scooters arrived in destroyed, wet boxes and did ...