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  2. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  3. Color scheme - Wikipedia

    en.wikipedia.org/wiki/Color_scheme

    Color scheme. In color theory, a color scheme is a combination of 2 or more colors used in aesthetic or practical design. Aesthetic color schemes are used to create style and appeal. Colors that create a harmonious feeling when viewed together are often used together in aesthetic color schemes. Practical color schemes are used to inhibit or ...

  4. Swiss Style (design) - Wikipedia

    en.wikipedia.org/wiki/Swiss_Style_(design)

    Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism. [ 1][ 2] The Swiss style is associated with the ...

  5. Complementary colors - Wikipedia

    en.wikipedia.org/wiki/Complementary_colors

    In the RGB model, the primary colors are red, green, and blue. The complementary primary–secondary combinations are red – cyan, green – magenta, and blue – yellow. In the RGB color model, the light of two complementary colors, such as red and cyan, combined at full intensity, will make white light, since two complementary colors contain ...

  6. Blend modes - Wikipedia

    en.wikipedia.org/wiki/Blend_modes

    Blend modes. A sketch colored digitally with use of several different blend modes in order to preserve the pencil lines and paper texture below the color layers. Blend modes (alternatively blending modes[ 1] or mixing modes[ 2]) in digital image editing and computer graphics are used to determine how two layers are blended with each other.

  7. International Typographic Style - Wikipedia

    en.wikipedia.org/.../International_Typographic_Style

    International Typographic Style. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1] [2] It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in ...

  8. Earth tone - Wikipedia

    en.wikipedia.org/wiki/Earth_tone

    Earth tone is a term used to describe a palette of colors that are similar to natural materials and landscapes. These colors are inspired by the earth's natural hues, including browns, greens, grays, and other warm and muted shades. The term earth tone first became popular in the 1970s during the environmental movement, as people sought to ...

  9. Analogous colors - Wikipedia

    en.wikipedia.org/wiki/Analogous_colors

    Analogous color scheme. In color theory, analogous colors are groups of colors that are next to each other on the color wheel. Red, orange, and red-orange are examples. The term analogous refers to having analogy, or corresponding to something in particular. This color scheme strength comes to the fact that it lacks contrast as in comparison to ...