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A digital marketing strategy is essential to any thriving business. See the tactics successful brands use and get inspired by campaigns that work.
A digital marketing strategy framework is a model that defines marketing processes and workflows and outlines crucial components and touchpoints in the buyer journey. Executing marketing activities with a digital marketing strategy framework ensures a 360 perspective and nothing gets lost in action.
In this article, we will explain how to structure a digital marketing strategy using the Smart Insights RACE framework using different examples. The complexity of digital marketing is a key reason why a defined digital marketing strategy is needed, particularly by medium to large businesses.
A digital marketing strategy enables brands to scale reach and engagement across websites, social media and digital advertising to target, acquire and retain customers.
The good news is, having a digital marketing framework can help you come up with a solid digital marketing plan that will help you: Efficiently meet your objectives and goals; Create a scalable process to ensure results; Create a seamless customer journey at every market touchpoint;
A digital marketing strategy framework outlines the flow of your marketing process. Essentially, you’re building out the steps for how you’ll design and execute your marketing plan and deliver it to your target audience, whether it includes social media or lead magnets for your website.
1. What is a digital marketing strategy? A digital marketing strategy outlines a business objective and identifies steps for achieving this through digital channels. Sounds simple enough, right? In its most basic form, it is pretty straightforward.