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2. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

3. Matomo (software) - Wikipedia

   en.wikipedia.org/wiki/Matomo_(software)

   Type. Web analytics. License. GNU GPL v3. Website. matomo.org. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

4. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

5. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A Free (Standard), $150,000 Annual (Premium) CleverTap: WizRocket, Inc. Cookies via JavaScript Continuous Free (Start)/ Monthly Plans LiveChat ...

6. Open Web Analytics - Wikipedia

   en.wikipedia.org/wiki/Open_Web_Analytics

   www .openwebanalytics .com. Open Web Analytics (OWA) is open-source web analytics software created by Peter Adams. OWA is written in PHP and uses a MySQL database, which makes it compatible for running with an AMP solution stack on various web servers. [ 3]

7. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...