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2. Product life-cycle management (marketing) - Wikipedia

   en.wikipedia.org/wiki/Product_life-cycle...

   Product life-cycle management (marketing) A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.

3. Crossing the Chasm - Wikipedia

   en.wikipedia.org/wiki/Crossing_the_Chasm

   Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

4. Product life-cycle theory - Wikipedia

   en.wikipedia.org/wiki/Product_life-cycle_theory

   Product life-cycle theory. The Product Life Cycle Theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher–Ohlin model to explain the observed pattern of international trade. The theory suggests that early in a product's life-cycle all the parts and labor associated with that product come ...

5. Product lifecycle - Wikipedia

   en.wikipedia.org/wiki/Product_lifecycle

   v. t. e. A generic lifecycle of products. In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. [1][2] PLM integrates people, data, processes, and business ...

6. Technology adoption life cycle - Wikipedia

   en.wikipedia.org/wiki/Technology_adoption_life_cycle

   Rogers ' bell curve. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell ...

7. Kano model - Wikipedia

   en.wikipedia.org/wiki/Kano_model

   These are basically the features that the product must have in order to meet customer demands. [12] If this attribute is overlooked, the product is simply incomplete. If a new product is not examined using the threshold aspects, it may not be possible to enter the market. This is the first and most important characteristic of the Kano model. [13]

8. Growth–share matrix - Wikipedia

   en.wikipedia.org/wiki/Growth–share_matrix

   The growth–share matrix[2] (aka the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. [4]

9. Cradle-to-cradle design - Wikipedia

   en.wikipedia.org/wiki/Cradle-to-cradle_design

   The C2C concept ignores the use phase of a product. According to variants of life-cycle assessment (see: Life-cycle assessment § Variants) the entire life cycle of a product or service has to be evaluated, not only the material itself. For many goods e.g. in transport, the use phase has the most influence on the environmental footprint.