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  2. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences, including sociology, education, nursing, criminal justice, anthropology, and psychology.

  3. Outline (list) - Wikipedia

    en.wikipedia.org/wiki/Outline_(list)

    An outline, also called a hierarchical outline, is a list arranged to show hierarchical relationships and is a type of tree structure. An outline is used [1] to present the main points (in sentences) or topics of a given subject. Each item in an outline may be divided into additional sub-items.

  4. Abstract (summary) - Wikipedia

    en.wikipedia.org/wiki/Abstract_(summary)

    An academic abstract typically outlines four elements relevant to the completed work: The research focus (statement of the problem(s)/specific gap in existing research/research issue(s) addressed); The research methods (experimental research, case studies, questionnaires, etc) used to solve the problem; The major results/findings of the ...

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]

  6. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.

  7. Psychological research - Wikipedia

    en.wikipedia.org/wiki/Psychological_research

    An example of a descriptive device used in psychological research is the diary, which is used to record observations. There is a history of use of diaries within clinical psychology. [20] Examples of psychologists that used them include B.F. Skinner (1904–1990) and Virginia Axline (1911–1988).

  8. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [1] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to influence readers.

  9. IMRAD - Wikipedia

    en.wikipedia.org/wiki/IMRAD

    In scientific writing, IMRAD or IMRaD (/ ˈ ɪ m r æ d /) (Introduction, Methods, Results, and Discussion) [1] is a common organizational structure (a document format). IMRaD is the most prominent norm for the structure of a scientific journal article of the original research type.