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Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
DeSoto-Plymouth dealer on 815 Penn Avenue, Wilkinsburg, Pennsylvania, c. 1945. Chrysler's dealer network also had an effect on the termination of the DeSoto brand. Following World War II, Chrysler had a large number of dealers that carried two or more Chrysler makes, with DeSoto-Plymouth and Chrysler–Plymouth relationships being the most ...
Although Chrysler introduced new logos for its brands in the 1990s and again in 2010 after the Fiat Group took control of the company, Jeep still uses the American Motors-era logo introduced shortly after American Motors purchased the brand in 1970. Until the Chrysler purchase, Jeep's logo also featured the American Motors emblem.
Chrysler was once a giant in the US auto industry – one of the Big Three, sharing a name with one of the world’s tallest buildings and with factories and dealerships spread across America.
That same year, the Maxwell line was phased out and the Maxwell company assets were absorbed by Chrysler. The Maxwell automobile would continue to live on in another form however, because the new 4-cylinder Chrysler model that was introduced for the 1926 model year was created largely from the design of the previous year's Maxwell. [16]
The Obama administration's auto industry task force failed to fully consider how many jobs would be lost at car dealerships when it rushed General Motors and Chrysler into bankruptcy last year, a ...
In addition to Chrysler models built in the United States, the list also includes vehicles manufactured in other countries and cars designed by other independent corporations that were rebranded for Chrysler. "Chrysler Australia" was the Australian division of Chrysler, and cars made by Chrysler Australia were sold mainly in their country of ...