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Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
The company's most well-known product was Afro Sheen for natural hair when afros became popular. [2] [4] Marketing for the product featured slogans that encouraged racial pride, as embodied by the "Black is beautiful" movement. [6] These slogans included "Natural Hair hangs out. Beautiful!" and "soul food for the natural."
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken."Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
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The TRESemmé brand was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products.The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to supermarkets and pharmacies.
Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
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1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898