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The third generation Proton Persona (BH) was launched on 23 August 2016 at Setia City Convention Centre in Shah Alam, Malaysia. [1] The new BH Persona is the latest Proton model to use an existing nameplate, and directly replaces the second generation Persona (CM) which was produced from mid-2007 to mid-2016.
The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé. The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home ...
Proton has fitted their 14-inch 'snowflake' Y-spoke rims on the Executive, and 15-inch 'turbine' split-spoke rims on the Premium. [9] Front fog lights are only available on the Executive and Premium lines. [9] The 2016 Saga was produced in six colours, namely Fire Red, Cotton White, Topaz Blue, Sterling Silver, Midnight Black, and Metal Grey. [5]
The third generation Proton Persona. Proton introduced four new models in 2016. The new Perdana launched on 14 June, [58] followed by the new Persona on 23 August, [59] the new Saga on 28 September, [60] and the new Ertiga on 24 November. [61] The launch of four new Proton models within the span of six months was unprecedented in the company's ...
It was officially badged simply as the Proton Perdana, but it has also been dubbed the New-look Proton Perdana by local media. [citation needed] The second generation Perdana has thus become the second Proton car after the Saga to use an existing nameplate. A total of 3,000 Perdanas are delivered on a staggered basis over two years to replace ...
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