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Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others.
Ethogenics, positioning theory, referential realism [1] Horace Romano " Rom " Harré ( / ˈ h æ r eɪ / ; [ 2 ] 18 December 1927 – 17 October 2019) [ 3 ] [ 4 ] was a New Zealand-British philosopher and psychologist .
Positioning theory, a theory in social psychology; Positioning (critical literacy), reader context; Positioning (telecommunications), a technology to approximate where a mobile phone temporarily resides; Grappling position, the positioning and holds of combatants engaged in grappling; Geopositioning, determining the location of an object in space
The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Positioning: The Battle for Your Mind. New York: McGraw-Hill Education. 1981. ISBN 0-07-137358-6. [3] Marketing Warfare. New York: McGraw-Hill Education. 1986. ISBN 9780070527300. [13] Bottom-Up Marketing. New York: McGraw-Hill Education. 1989. ISBN 978-0070527331. [14] Horse Sense: The Key to Success Is Finding a Horse to Ride.
The notion of a communicative constitution of organization comprises three schools of thought: [3] (1) The Montreal School, (2) the McPhee's Four Flows based on Gidden's Structuration Theory, and (3), Luhmann's Theory of Social Systems. All CCO perspectives agree that “communication is the primary mode of explaining social reality”. [3]
In Rawls's theory the original position plays the same role that the "state of nature" does in the social contract tradition of Thomas Hobbes and John Locke. The original position figures prominently in Rawls's 1971 book, A Theory of Justice. It has influenced a variety of thinkers from a broad spectrum of philosophical orientations.