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Roy Abernethy (September 29, 1906 – February 28, 1977) was an American automobile industry executive, and CEO of American Motors Corporation (AMC) from February 1962 to January 1967. Before AMC, Abernethy had been with Packard Motors and Willys-Overland. Abernethy replaced George W. Romney, who resigned from AMC to become Governor of Michigan.
As a result, Abernethy was forced into taking an "early retirement" from American Motors on January 9, 1967. Abernethy was replaced by Roy D. Chapin Jr. (son of Hudson Motors founder Roy D. Chapin). [48] Chapin quickly instituted changes to American Motors's offerings and tried to regain market share by focusing on younger demographic markets. [49]
Saint Louis Assembly was a Chrysler automobile factory in Fenton, Missouri.The "South" plant opened in 1959, while the "North" portion opened in 1966. The Saint Louis Factory was built to accommodate Chrysler's new Chrysler B platform allowing the company to build subcompact vehicles.
Chrysler and Dodge are in a code red situation under Stellantis—but a hard-core fan base in America remains, says Frank B. Rhodes Jr. Chrysler and Dodge face mortal peril under Stellantis. It ...
Los Angeles (Maywood) Assembly was a Chrysler assembly plant located in the City of Commerce, near Maywood in southeastern Los Angeles County, California.It was an assembly location where vehicles were shipped by railroad in "knock-down kits" from Detroit, where they were locally assembled, combined with locally sourced parts.
However, Romney's departure to become Michigan governor opened the door for his successor, Roy Abernethy, to redirect the company towards a strategy of competing head-to-head with the Big Three (General Motors, Chrysler Corporation, and Ford Motor Company) with a variety of bodies and automobile platforms. This new plan also included marketing ...
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