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The ritual view of communication is a communications theory proposed by James W. Carey, wherein communication–the construction of a symbolic reality–represents, maintains, adapts, and shares the beliefs of a society in time. In short, the ritual view conceives communication as a process that enables and enacts societal transformation. [1]
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941.
Through mass communication, information can be transmitted quickly to many people who do not necessarily live near the source. Mass communication is practiced through various channels known as mediums, which include radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass ...
Thompson, in The Media and Modernity [5] offers five key characteristics to explain the term mass communication. Thompson's first characteristic is the technical and institutional means of production and diffusion, meaning that the "development of mass communication is inseparable from the development of the media industries". [5]
Fr. Gaston Roberge (27 May 1935 – August 26, 2020) was a French Canadian Jesuit priest; film theorist; pioneer of the film appreciation movement in India; founder, with full support of Satyajit Ray, of Chitrabani (1970), [1] the oldest media training institute of Eastern India; founder of the Media Research Centre (EMRC) of St. Xavier's College, Kolkata (1986); former president of Unda/OCIC ...
In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
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It popularized the term global village, [1] which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, [2] which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.