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On April 1, 2014, the name of the company was changed from priceline.com Incorporated to The Priceline Group Inc. [4] In August 2017, KAYAK acquired the assets of Mundi, a Brazilian metasearch company. [9] [10] On February 21, 2018, the name of the company was changed from The Priceline Group Inc. to Booking Holdings. [11] [12]
Hotels.com was established in 1991 by David Litman and Robert Diener as the Hotel Reservations Network (HRN), providing hotel booking via a toll-free phone number in the United States. [2] In 2001, the company was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, an online travel booking company.
The name and URL were changed to Booking.com, and Stef Noorden was appointed as its CEO. In July 2005, the company was acquired by Priceline Group (now called Booking Holdings) for $133 million, and was merged with ActiveHotels.com, a European online hotel reservation company, purchased by Priceline Group for $161 million in September 2004. [6]
A team was set up consisting of IBM engineers led by John Siegfried and a large number of American Airlines' staff led by Malcolm Perry, taken from booking, reservations, and ticket sales, calling the effort the Semi-Automated Business Research Environment, or SABRE. [citation needed] A formal development arrangement was signed in 1957.
OpenTable is an online restaurant-reservation service company founded by Sid Gorham, Eric Moe and Chuck Templeton [3] on July 2, 1998, and based in San Francisco, California.. In 1998, operations began with a limited selection of restaurants in San Francisco.
After Booking Holdings acquired Israel-based startup Qlika in 2014, the Qlika team joined Agoda to automate and scale its marketing systems. [11] In November 2014, the company opened a research center in Tel Aviv. [12] In May 2016, Booking Holdings acquired Taipei-based startup WooMoo, the creator of POP, a mobile app that focused on prototyping.
In 2016, Gogobot, a travel booking and research company founded by entrepreneurs Travis Katz and Ori Zaltzman in 2010, acquired the Trip.com brand from Expedia and rebranded the service as Trip.com. [3] In November 2017, Ctrip acquired Trip.com. [4] At that time, Trip.com had more than 60 million users. [5] [6]
Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999.