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Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. [1] Truvia is made of stevia leaf extract, erythritol, and natural flavors.
Stevia rebaudiana extracts and derivatives are produced industrially and marketed under different trade names. Rebiana is an abbreviated name for the Stevia extract, rebaudioside A. [36] Truvia is the brand for an erythritol and rebiana sweetener concoction manufactured by Cargill and developed jointly with the Coca-Cola Company. [37]
If the new TV commercials for Truvia and PureVia are any indication, stevia has made a sudden and astonishing leapfrog from hippie sprinkle to bonafide challenger to the decades-long dominance of ...
Steviol glycosides do not induce a glycemic response when ingested, because humans cannot metabolize stevia. [4] [5] The acceptable daily intake (ADI) for steviol glycosides, expressed as steviol equivalents, has been established to be 4 mg/kg body weight/day, and is based on no observed effects of a 100 fold higher dose in a rat study. [6]
When stevia first hit the U.S. market in 2008, many in the nutritional community were over the moon about the health potential of this new sugar substitute. There was finally a “natural” sugar ...
Good news for those who are committed to reducing their sugar intake but can’t stomach the taste of unsweetened coffee: Sugar isn’t the only way to satisfy a sweet tooth. The only bad news is ...
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