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The principles for identifying reportable segments. In general, these can be identified in terms of type of activity (industries) or along geographical lines. What this means in practice also depends on the level of aggregation and therefore the number of segments to be identified.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
Companies chose to target some segments and downplay or avoid other segments in order to maximize their competitive advantage and the likelihood of success. "There is a critical difference in emphasis between target market and [target] audience. The term audience is probably most useful in marketing communication".
Officials say two migrant teens were victims in a New York City stabbing, one fatally, after the teens were asked if they spoke English and they responded that they didn't.
Analogous to straight line segments above, one can also define arcs as segments of a curve. In one-dimensional space, a ball is a line segment. An oriented plane segment or bivector generalizes the directed line segment. Beyond Euclidean geometry, geodesic segments play the role of line segments.
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