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The advertisement features its famous animated polar bears along with AI-generated people and other wildlife. There are also AI-generated Coca-Cola trucks driving through winter wonderland in the ad.
In 1995, the Coca-Cola Company won an injunction against the Polar Corporation, a family-run soft-drink company, for running an advertisement in which a polar bear threw away a can of Coca-Cola. The court ruled that the Polar Corporation could continue to use the polar bear character, but that it could not show it throwing away Coca-Cola. [5]
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
The Polar Bears is a 2012 animated short film presented by The Coca-Cola Company, produced by Ridley Scott, written by David Reynolds, and directed by John Stevenson. [1] The film features the voices of Lin-Manuel Miranda , Armie Hammer , Jonathan Adams , and Megyn Price .
Coke Zero Facial Profiler; Coming Together; Country Sunshine; Diet Coke Break; H 2 NO; Hey Kid, Catch! I'd Like to Teach the World to Sing; The Lost Island of Alanna; MagiCan; Max Headroom; Move to the Beat; My Coke Rewards; MyCoke; Once Upon a Wheel; Open Happiness; Pepsi Invaders; The Polar Bears; Share a Coke
Coca-Cola remade the ad with a twist for the 2009 Super Bowl, this time promoting Coke Zero and starring Steelers safety Troy Polamalu. In 2012, Greene starred in a Downy parody that ends with him ...
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company 's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky .
Coca-Cola polar bears; List of Coca-Cola slogans; Coke Zero Facial Profiler; Coming Together (advertisement) Country Sunshine (song) H. ... The Polar Bears; S. Share ...