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Barb Audiences Ltd (formerly Broadcasters Audience Research Board) is a British organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the ...
In the United Kingdom, viewing figures – the number of viewers or households watching a television programme – have been recorded by the Broadcasters' Audience Research Board (BARB) since 1981. Prior to the board's formation, figures were conducted by different means, such as the BBC financing its own audience research, while the ITV ...
The study found that changes in the TV market, such as the expanded choice offered by digital TV, the introduction of HD and the increased use of PVRs and catch up services such as BBC iPlayer, have helped to increase the quality of the TV watching experience, and this in turn has improved average AI scores. People typically give programmes ...
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