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The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as his satirical trilogy The Areas of My Expertise, More Information Than You Require, and That Is All, he is known for his personification of a PC in contrast to Justin Long's personification of a Mac in Apple's "Get a Mac" advertising campaign, and for his ...
His YouTube channel of the same name has been compared to Techmoan and The 8-Bit Guy. [3] [4] [5] Basinger is known for building, restoring and reviewing many vintage computers and reviewing mainly PC games. [6] The channel is funded through YouTube advertising, and through Patreon. [7]
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Smartphone, tablet computer: ArcaOS: Arca Noae, LLC 2017 OS/2 5.1.0 August 27, 2023: Personal edition US$139.00 Commercial edition US$249.00: Proprietary: Server, workstation, personal computer: Classic Mac OS (retronym; had no name originally, later Macintosh System Software) Apple Computer, Inc. (now Apple Inc.) 1984 None [g 2] [g 3] 9.2.2 2000
Folks tend to be happy with the older computers and keep them for longer, as more of our daily computing activities have moved to the smartphone.[..] While Windows 10 got good reviews from tech critics, only 11% of the 1-billion-plus Windows user base opted to do the upgrade, according to Microsoft.
The campaign was created by the CPB advertising agency and exhibited normal PC users to be found everywhere. It was the second phase of Microsoft's 2008 efforts to displace the ubiquity of Apple's "Get a Mac" ads, which portrayed the Mac as "cool and intuitive" and the PC as "boring and clunky". [4]
According to Apple, the Mac's share of computer sales in those stores went from 3% to 14%. In November, the online Apple Store launched with built-to-order Mac configurations without a middleman. [38] When Tim Cook was hired as chief operations officer in March 1998, he closed Apple's inefficient factories and outsourced Mac production to Taiwan.