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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. In the United States, where the campaign originated, it was used from 1954 to 1999.
Norris was born in Chicago.He attended the University of Kentucky, [3] majoring in agriculture. [4] He was a rancher. [5]In the 1950s, Norris played the Marlboro Man in numerous Marlboro television commercials.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
He was the Marlboro Man from 1968 until 1989. [2] He is also credited with being the most portrayed man in the world by some. [3] Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man." [4] [5] As an adult, Winfield moved to Wyoming and began ranching.
Menthol flavored cigarette brands sponsored local events in the black community, and subsidized major black organizations including the NAACP (National Association for the Advancement of Colored People) in addition to many churches and schools. The marketing initiative was a success as the rate of smoking in the black community grew, especially ...
He was Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the 1970s by helping to develop and market the image of the Marlboro Man. He was a member of the Tobacco Institute Communications Committee from 1981 to 1983.
Brad William Johnson (October 24, 1959 – February 18, 2022) [2] was an American actor and former Marlboro Man, [3] best known for his roles in films and television series during the late 1980s and 1990s. He gained prominence for his performances in Westerns and action-adventure films.