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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. Comparison of Business Process Model and Notation modeling ...

    en.wikipedia.org/wiki/Comparison_of_Business...

    Other Activiti: Alfresco Software, Inc. and the Activiti developer community Modeler, Simulation, Execution.Data elements are not supported. Limited supported formats (read/saved internally in BPMN format without exporting capabilities).

  4. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  6. List of Unified Modeling Language tools - Wikipedia

    en.wikipedia.org/wiki/List_of_Unified_Modeling...

    Includes glossary, data dictionary, and issue tracking. Supports use case diagrams, auto-generated flow diagrams, screen mock-ups, and free-form diagrams. clang-uml: Un­known Un­known Un­known Un­known No C++ PlantUML, Mermaid.js Generate PlantUML and Mermaild.js diagrams from existing C++ codebase. Dia: Partly No No No

  7. Category:Free diagramming software - Wikipedia

    en.wikipedia.org/wiki/Category:Free_diagramming...

    Free and open-source software portal; This is a category of articles relating to diagramming software which can be freely used, copied, studied, modified, and redistributed by everyone that obtains a copy: "free software" or "open source software".

  8. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  9. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.