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Onitsuka Tiger Mexico 66 is a line of shoes released by Onitsuka Tiger in 1966. The shoe was first developed to be used by athletes for the 1968 Summer Olympics.This is the first shoe to use the trademark "Tiger Stripes" that would be featured in Onitsuka Tiger and Asics shoes.
The most famous brand of Onitsuka Tiger shoes is the striped Mexico 66 Line. Asics still sells vintage-style Onitsuka Tiger shoes, including the Mexico 66. In Asics' portfolio, Asics is oriented towards sports performance, Asics Tiger focuses on retro and lifestyle sportswear, and Onitsuka Tiger has premium positioning and designer collaborations.
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
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