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Persuasion in communication is another term for influential, or influence, in communication. Persuasion is a process of communication to influence a person or audience on cognitive, affective, and behavioral information. [10] See also Suggestion Theory and how it relates to persuasion in communication and media effects research by Patrick R ...
An audience in Tel Aviv, Israel, waiting to see the Batsheva Dance Company Audiences at the 2013 World Championships in Athletics in Moscow, Russia. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Participatory media are social media whose value and power derives from the active participation of many people. This is a psychological and social characteristic. One example is StumbleUpon. Social networks, when amplified by information and communication networks, enable broader, faster, and lower cost coordination of activities. This is an ...
Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.
Participatory Culture is also seen as a more democratic form of communication as it stimulates the audience to take an active part because they can help shape the flow of ideas across media formats. [43] The democratic tendency lent to communication by participatory culture allows new models of production that are not based on a hierarchical ...
Mass communication: This type of communication involves the process of communicating with known and unknown audiences, through the use of technology or other mediums. There is hardly ever an opportunity for the audience to respond directly to those who sent the message, there is a divide/separation between the sender and receiver.
Communication for development has thus come to be seen as a way to amplify voice, facilitate meaningful participation, and foster social change. The 2006 World Congress on Communication for Development defined C4D as ' a social process based on dialogue using a broad range of tools and methods.