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YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers. [339] YouTube would sell its audience that it gains by free access to its advertising customers. [339]: 181
The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos. [1] There are some countries in the world placing restrictions on YouTube , instead having their own regional video-sharing websites in its place.
According to Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats: [4]. Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program.
Text ads: A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than ...
Google Ads formerly known as Google Adwords is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
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In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion. [308] In 2013, it nearly doubled and estimated to hit $5.6 billion according to e-Marketer, [308] [309] while others estimated $4.7 billion. [308] The vast majority of videos on YouTube are free to view and supported by advertising. [64]
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