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The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
The clothing store Montego Bay, on Queens' Jamaica Avenue, was the first to carry the FUBU line. In the mid-1990s, high-end department store retailer Macy's started stocking FUBU apparel and, at one point, featured the four FUBU founders in a live, interactive window display in its flagship store on 34th Street.
A fatsuit, also known as a fat suit or a fat-suit, is a bodysuit-like undergarment used to thicken the appearance of an actress or actor of light to medium build into an overweight or obese character, in conjunction with prosthetic makeup. Fatsuits worn by characters are either deliberately visible or mainly concealed.
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Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
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