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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    appealing to an ideal can also be handled in various ways, such as the following: by understanding the reason for their position; avoiding attacks against a person or audience's personality; use the attributes of the ideal to reinforce the message. Pathos tends to use "loaded" words that will get some sort of reaction.

  3. Immanent critique - Wikipedia

    en.wikipedia.org/wiki/Immanent_critique

    Immanent critique tries to find contradictions in the internal logic of the cultural text and indirectly provide alternatives, without constructing an entirely new theory. It has the power to appeal to people's shared ideals while highlighting how far society has to go before those ideals are realized. Quoting Marx, Robert J. Antonio writes:

  4. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns. Oversimplification

  5. List of fallacies - Wikipedia

    en.wikipedia.org/wiki/List_of_fallacies

    Poisoning the well – a subtype of ad hominem presenting adverse information about a target person with the intention of discrediting everything that the target person says. [74] Appeal to motive – dismissing an idea by questioning the motives of its proposer.

  6. Argumentum ad populum - Wikipedia

    en.wikipedia.org/wiki/Argumentum_ad_populum

    The philosopher Irving Copi defined argumentum ad populum differently from an appeal to popular opinion itself, [19] as an attempt to rouse the "emotions and enthusiasms of the multitude". [19] [20] Douglas N. Walton argues that appeals to popular opinion can be logically valid in some cases, such as in political dialogue within a democracy. [21]

  7. Ideal (ethics) - Wikipedia

    en.wikipedia.org/wiki/Ideal_(ethics)

    An ideal is a principle or value that one actively pursues as a goal, usually in the context of ethics, ...

  8. Argument from authority - Wikipedia

    en.wikipedia.org/wiki/Argument_from_authority

    For instance, the appeal to poverty is the fallacy of thinking that someone is more likely to be correct because they are poor. [25] When an argument holds that a conclusion is likely to be true precisely because the one who holds or is presenting it lacks authority, it is an "appeal to the common man". [26]

  9. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...