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Cluster theory is a theory of strategy.. Alfred Marshall, in his book Principles of Economics, published in 1890, first characterized clusters as a "concentration of specialized industries in particular localities" that he termed industrial districts.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
The idea is to target users specifically and to use this collected data, for example, targeting a male in the age bracket of 18–24. Facebook and other social media platforms use this form of targeting by showing advertisements relevant to the user's demographic on their account, this can show up in the forms of banner ads , mobile ads, or ...
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
In sociology, a social system is the patterned network of relationships constituting a coherent whole that exist between individuals, groups, and institutions. [1] It is the formal structure of role and status that can form in a small, stable group. [1]
Sociological images was founded in 2007 by sociology professor Lisa Wade (Occidental College) and hosted at Blogspot to share ideas and teaching resources with other faculty teaching about sociology. Six professors were invited to serve as the foundational bloggers.