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In 2016 the Noxell Company headquarters are located in a plant in the Baltimore suburb of Hunt Valley, Maryland; the facility also houses the cosmetics division of Procter & Gamble. This plant produces products for the CoverGirl, Max Factor and Olay brands, but Noxzema branded products are no longer produced there.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. [ 1 ]
Thrill a peach-scented brand of dishwashing liquid, discontinued after 1976. Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990; Victor shortening; Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015; Wella, Clairol, CoverGirl Makeup sold to Coty (2016) [24] Whirl butter flavored oil (sold to ACH in 2001)
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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.
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