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An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators. [14] [13]
Other examples of external information sources include personal contacts, customers, and commercial databases. Internal information comes from within the organization. Some examples of internal information include internal reports, sales staff, internal databases and memoranda from committees and meetings.
In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction
Although the SWOT analysis was originally designed for business and industries, it has been used in non-governmental organisations as a tool for identifying external and internal support to combat internal and external opposition for successful implementation of social services and social change efforts. [9]
While internal stakeholders are divided specifically into three categories, external stakeholders are made up of a more broad set of actors. These actors can be: customers, suppliers, unions, the government, pressure groups, and the general public can all be considered external stakeholders. [3]
A work system is a system in which human participants and/or machines perform work (processes and activities) using information, technology, and other resources to produce products/services for internal or external customers.
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Suppliers and customers may be internal or external to the organization that performs the process. Inputs and outputs may be materials, services, or information. The focus is on capturing the set of inputs and outputs rather than the individual steps in the process. [b]