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  2. Forcing (magic) - Wikipedia

    en.wikipedia.org/wiki/Forcing_(magic)

    Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...

  3. Slippery slope - Wikipedia

    en.wikipedia.org/wiki/Slippery_slope

    [2] [4]: 186 With strict implication, p will imply z, but if at each step the probability is 90%, for example, then the more steps there are, the less likely it becomes that p will cause z. A slippery slope argument is typically a negative argument where there is an attempt to discourage someone from taking a course of action because if they do ...

  4. Equivocation - Wikipedia

    en.wikipedia.org/wiki/Equivocation

    Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.

  5. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.

  6. Faulty generalization - Wikipedia

    en.wikipedia.org/wiki/Faulty_generalization

    Hasty generalization is the fallacy of examining just one or very few examples or studying a single case and generalizing that to be representative of the whole class of objects or phenomena. The opposite, slothful induction , is the fallacy of denying the logical conclusion of an inductive argument, dismissing an effect as "just a coincidence ...

  7. Read the full indictment: Luigi Mangione charged with murder ...

    www.aol.com/news/read-full-indictment-luigi...

    Luigi Mangione charged with additional murder counts on Tuesday in the fatal shooting of UnitedHealthcare CEO Brian Thompson, officials announced.. Mangione, 26, was charged with one count of ...

  8. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and ...

  9. The Sneaky Sign of Inflammation You Shouldn't Ignore - AOL

    www.aol.com/sneaky-sign-inflammation-shouldnt...

    "Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Most of us are familiar with the signs of acute inflammation.If you’ve ever had a swollen, sprained ...