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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
Collateral management is the method of granting, verifying, and giving advice on collateral transactions in order to reduce credit risk in unsecured financial transactions. The fundamental idea of collateral management is very simple, that is cash or securities are passed from one counterparty to another as security for a credit exposure. [ 9 ]
Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of the sponsorship ...
Advanced Placement (AP) Psychology (also known as AP Psych) and its corresponding exam are part of the College Board's Advanced Placement Program. This course is tailored for students interested in the field of psychology and as an opportunity to earn Advanced Placement credit or exemption from a college -level psychology course.
However, marketing to such broad categories alone fails to capture motivations and personal preferences. Within the broad segment of Leisure Travelers, for example, travel brands can use psychographic segmentation to drill down to identify individuals as 'novelty-seeking' versus 'familiarity-seeking' consumers, and then customize campaigns ...
Collateral ligament a branch in an anatomical structure, e.g. the superior ulnar collateral artery or the prevertebral ganglia , also known as collateral ganglia Collateral circulation , the alternate circulation around a blocked artery or vein via another path, such as nearby minor vessels
It can be a printed page that a child completes with a writing instrument. No other materials are needed. In education, a worksheet may have questions for students and places to record answers. In accounting, a worksheet is, or was, a sheet of ruled paper with rows and columns on which an accountant could record information or perform calculations.