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  2. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    This is also known as brand identity. In 21st century business, it is important for a business to distinguish itself from its competitors through Emotional branding. By establishing a brand personality, businesses can form emotional bonds with their consumers which in turn establishes future behaviours of Brand loyalty. Brands have the ability ...

  3. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Branding was more widely used in the 19th century, following the industrial revolution, and the development of new professions like marketing, manufacturing and business management formalized the study of brands and branding as a key business activity. [2] Branding is a way of differentiating product from mere commodities, and therefore the use ...

  4. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the ...

  5. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand; Employer branding, the application of brand management to recruitment marketing and internal brand engagement

  6. Functional branding - Wikipedia

    en.wikipedia.org/wiki/Functional_branding

    Functional branding aims to ensure that every interaction is a branded experience, so that users receive not only a positive experience but one that conveys the brand values of the company. These user experiences will have more than excellent functionality and usability, they also appeal to consumers on an emotional level.

  7. Corporate branding - Wikipedia

    en.wikipedia.org/wiki/Corporate_branding

    In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate ...

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