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Research has found different group and situation factors that affect conformity. Accountability increases conformity, if an individual is trying to be accepted by a group which has certain preferences, then individuals are more likely to conform to match the group. [71] Similarly, the attractiveness of group members increases conformity.
Latane's social impact theory posits that three factors influence the extent to which we conform to group norms: personal importance, immediacy, and size. [2] As the group becomes more important to a person, physically closer to him/her, and larger in number, Social Impact Theory predicts that conformity to group norms will increase.
Asch also examined whether the removal of a true partner partway through the experiment influenced participants' level of conformity. [1] [3] He found low levels of conformity during the first half of the experiment. However, halfway through the experiment the partner rejoined the majority, answering in lockstep with the group.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
The main factors that influence group cohesiveness are: members' similarity, [15] [16] group size, [17] entry difficulty, [18] group success [19] [20] and external competition and threats. [ 21 ] [ 22 ] Often, these factors work through enhancing the identification of individuals with the group they belong to as well as their beliefs of how the ...
In 1981, Latané developed the social impact theory using three key variables: Strength (S) is a net of all individual factors that make a person influential. It covers stable, trans-situational, intrapersonal factors - size, intellect, wealth - as well as dynamic, situation-specific relational components like belonging to the same group.
Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior.This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. [1]
Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.