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Focus DIY, Belper, Derbyshire (2005) Focus DIY, Rawtenstall, Rossendale (2012) Focus was a British do-it-yourself and home improvement retailer, founded in 1987.. The retailer grew by acquiring rival retailers such as Payless, Do It All and Great Mills; by its peak in 2002, it was the second-largest home improvement retailer in the United Kingdom with 178 stores and over 3,000 employees ...
The stores were initially rebranded under the name Focus Do It All, and later, in 2001, to simply Focus, following the company’s purchase of Great Mills the previous year. [4] Focus DIY had also acquired Wickes in 2000, and some former Do It All stores were converted to Wickes, mostly in areas felt to be outside the core market. [5]
Later that year, the business was acquired by Focus Do It All, after they switched their attentions from Homebase. [9] The Great Mill stores were all externally rebranded, though some retained parts of the interior branding. [10] Great Mills had almost 100 stores in the UK at the time of the proposed sale In 2011, Focus DIY entered ...
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The combined store portfolio had some overlaps and spare and unprofitable stores were offloaded, usually to competitors such as Focus DIY, Great Mills and B&Q. Do It All was marketed to appeal mainly to female consumers and interior designers with slicker advertising and instore design.
All mainland operations in Europe were sold to the French do it yourself chain, Bricorama, in June 1997. [13] The company's joint venture in South Africa ended in February 1997. [14] In May 2011, it was announced that Wickes had purchased thirteen stores from the appointed administrators of Focus DIY, Ernst & Young, saving 345 jobs. [15]
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