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Victoria's Secret claimed it included this segment in the 2016 show because of their recent expansion into the Chinese market, and believed a segment featuring Chinese garments, as well as Liu Wen and Ming Xi, two popular Chinese models, would be a good way to appeal to their new Chinese customer base. No apology or statement was released from ...
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In November 2022, it was announced Adore Me had been acquired by Victoria's Secret for $400 million USD. [16] [17] Victoria's Secret & Co made the decision to purchase Adore Me in part because of the subscription service, with the hope of retaining consumers beyond the traditional reliance of brand loyalty. [18]
On June 12, 1977, [2] Victoria's Secret was founded by Roy and Gaye Raymond [6] in Delaware. [7] Raymond opened the first Victoria's Secret store at the Stanford Shopping Center in Palo Alto, California. [8] Raymond was inspired to start Victoria's Secret after feeling embarrassed purchasing lingerie for his wife in a department store.
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