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Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". [1] Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.
Borden Dairy Company is an American dairy processor and distributor headquartered in Dallas, Texas. [6] Established in 2009, [2] the company is a successor to the original Borden Company established in 1857 by Gail Borden. [7] The company is a former subsidiary of Dean Foods. [1] On January 5, 2020, Borden Dairy Company filed for bankruptcy.
Gail Borden, founder. The company was founded by Gail Borden Jr., in 1857 in Connecticut as "Gail Borden Jr., and Company." Its primary product was condensed milk.Struggling financially, the company was saved when Jeremiah Milbank, a partner in the wholesale food distributor I. & R. Milbank & Co. and the son-in-law of banker Joseph Lake, agreed to invest and acquired 50 percent of the stock.
Note:originally the mate for Elsie the Cow of Borden's dairy products. Jacko: Energizer batteries: late-1980s: known for catchphrase "Oi!"; played by Australian footballer Mark 'Jacko' Jackson: Energizer Bunny: 1989–present: Esso tiger / Exxon tiger: Esso/Exxon: debuted 1964: See ExxonMobil website Erin Esurance: Esurance: 2005–2009 ...
Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s. Elmer was designed in 1940 by David William Reid. Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division. [14]
Gail Borden Jr. (November 9, 1801 – January 11, 1874) was an American inventor and manufacturing pioneer. He was born in New York state and settled in Texas in 1829 (then part of Mexico), where he worked as a land surveyor, newspaper publisher, and food company entrepreneur.
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Elsie Bovary is a cow in Upstate New York who lives happily until one night when she sees footage of factory farming and animal slaughter on the farmhouse television. Another night, she sees a Discovery Channel documentary on India and wants to move to the Asian country, where cows are revered, not eaten. She finds common ground with Jerry, a ...