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Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Established in 1939 by Agriculture Secretary Henry A. Wallace (later Vice President) through the merging and consolidation of various United States Department of Agriculture (USDA) bureaus and programs, the Agricultural Marketing Service (AMS) was tasked with facilitating fair and efficient marketing of American agricultural products, including food, fiber, and specialty crops both ...
Farmgate sales are most common in the form of either retail outlets in a farm shop, roadside farm stands, or at stands run by farmers at farmers' markets or food fairs. . However, other distribution channels are also used, such as door-to-door sales and distance selling–so-called "box schemes"—where farmers take orders by telephone, mail order, or via the inte
Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
The Agricultural Marketing Service of the United States Department of Agriculture (USDA) uses marketing orders to regulate the sale of dairy products [2] and fruits and vegetables. [3] An order can be terminated when a majority of all producers favor its termination or when the USDA determines that the order no longer serves its intended purpose.
Marketing boards often also receive funding from governments as an agricultural subsidy. The leadership and strategies of the marketing boards are set through votes by the farmers who are members of the board. Marketing boards also sometimes act as a pool, controlling the price of farm products by forming a legal cartel.
Agricultural marketing cooperatives are cooperative businesses owned by farmers, to undertake transformation, packaging, distribution, and marketing of farm products (both crop and livestock.) New Zealand
Farmland Industries was the largest agricultural cooperative in North America when it eventually sold all of its assets in 2002–04. During its 74-year history, Farmland served its farmer membership as a diversified, integrated organization, playing a significant role in agricultural markets both domestically and worldwide.