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The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. Additionally, the new line was intended to ...
Although Wendy's was the first to have a value menu in 1989, Burger King decided to offer its own value menu in 1998. [18] [19] This menu featured seven products: the Whopper Jr., a five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and a small milkshake – all priced at 99¢ (USD).
Unlike its competitor McDonald's, Burger King plans to leave its original menu untouched. [27] Later owned by Japan Tobacco, [28] it withdrew from the Japanese market [6] in February 2001 with all of its 25 outlets sold to Lotteria. [28] Burger King reentered the Japanese market by opening the first outlet in Shinjuku, Tokyo in November 2006. [29]
Burger King's menu has expanded from a basic offering of burgers, french fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has since become Burger King's signature product. Conversely, Burger King has introduced many products that have failed to ...
The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.
By April, Burger King and the franchises agreed to a non-monetary settlement where the franchise were allowed to reprice the Buck Double to $1.29 US$ as well as giving them more power in future in determining the makeup of the Burger King value menu. The parent company also hired a Chicago, Illinois franchisee, Dan Wiborg, as its new North ...
Along with the company's new BK Veggie burger, The Chicken Whopper Jr. version of the burger was lauded by the Center for Science in the Public Interest as being one of the best nutritionally sound products sold by a fast food chain. Still, the CSPI decried the rest of the Burger King menu as being vastly unhealthy. [19]
The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King, and was part of its menu for more than twenty years. As of March 2019, it is sold in the United States under its 1997 Big King XL formulation.
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