Search results
Results from the WOW.Com Content Network
A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation.
This is often accompanied by one of the above types of advocacy groups filing an amicus curiae if the cause at stake serves the interests of both the legal defense fund and the other advocacy groups. Astroturfing groups mask the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear ...
A social enterprises can be structured as a business, a partnership for profit or non-profit, and may take the form (depending on in which country the entity exists and the legal forms available) of a co-operative, mutual organisation, a disregarded entity (a form of business classification for income tax purposes in the United States), [5] a social business, a benefit corporation, a community ...
Community volunteering: company-organized volunteer activities, sometimes while an employee receives pay for pro-bono work on behalf of a non-profit organization; Socially-responsible business practices: ethically produced products that appeal to a customer segment; Cause promotions and activism: company-funded advocacy campaigns
Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final determining factor.
Groups within the organization may act according to their own subcultures that are not fully aligned with that of the organization as a whole. For example, computer technicians will have expertise, language and behaviors gained independently of the organization, but their presence can influence the culture of the larger organization.
Logo of the United Nations Children's Fund (UNICEF), an organization of the United Nations. A nonprofit organization (NPO), also known as a nonbusiness entity, [1] nonprofit institution, [2] or simply a nonprofit, [a] is a non-governmental (private) legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to ...
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. [1] Grassroots movements and organizations use collective action from the local level to implement change at the local, regional, national, or international levels.