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The first breweries date from the 1830s. Bohemia is claimed to be the first Brazilian beer, with production starting in 1853 in the city of Petrópolis, in the state of Rio de Janeiro, and is the oldest still in production (now owned by Anheuser–Busch InBev).
In 2000, after months of testing with different recipes, the brand's first beer was created, the Chopp Red Ale. In April 2001, the first bottled beers were launched: Red Ale, Pilsen Cristal, Lager Bock and Stout Dark Ale. In 2007, Schincariol, then the second largest brewery in Brazil, acquired Baden Baden for an undisclosed amount. [1]
Philistine pottery beer jug. Beer is one of the oldest human-produced drinks. The written history of ancient Egypt and Mesopotamia records the use of beer, and the drink has spread throughout the world; a 3,900-year-old Sumerian poem honouring Ninkasi, the patron goddess of brewing, contains the oldest surviving beer-recipe, describing the production of beer from barley bread, and in China ...
An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god from its beer brand. [3] Brahma is a beer produced primarily for the Brazilian domestic market. Brahma was named after Brahma, the Hindu god of creation. [3] Controversially, Brahma is now brewed in the Czech Republic.
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Brazil, home of the bikini and the wax, has a more prudish side, represented in the ad world by Conar, it's self-regulating taste police. When a Brazilian beer company hired the notoriously ...
Ambev, formally Companhia de Bebidas das Américas and Companhia Brasileira de Bebidas, is a Brazilian brewing company now merged into Anheuser-Busch InBev. Its name translates to "Americas' Beverage Company", hence the "Ambev" abbreviation. It was created on July 1, 1999, with the merger of two breweries, Brahma and Antarctica.
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