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Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
A blunder refers to a "stupid, careless mistake". Specific instances include: Blunder (chess), a very poor move in chess; Hopetoun Blunder, an event in Australian history; Brand blunder, in marketing; Himalayan Blunder, in Indian history
In advertising and marketing, foreign branding is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic. It may also be done if the country of origin has a poor image, in ...
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Words with specific British English meanings that have different meanings in American and/or additional meanings common to both languages (e.g. pants, cot) are to be found at List of words having different meanings in American and British English. When such words are herein used or referenced, they are marked with the flag [DM] (different meaning).
A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1]
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