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Since StubHub adopted this pricing model in 2015, the company has sold almost 5 million tickets to Washington, DC, consumers alone, generating $118 million in “hidden” fee revenue, according ...
Schwalb’s office claims that StubHub tested its drip pricing method from 2014 to 2015, randomly offering some users “all-in pricing” — when all mandatory fees are apparent from the start ...
In 2014, StubHub announced "all-in" pricing, presenting the total price of the ticket to the buyer including the fees, rather than adding the fees to the end. [67] However, in 2015 StubHub reverted to the old system of adding fees at the final stage of the transaction. [ 68 ]
StubHub is being sued for alleged deceptive fees and unfair pricing by Washington D.C.'s Attorney General.
That makes it “nearly impossible” for buyers to know the true cost of a ticket and compare to find the best price, he said. Fees vary widely and can total more than 40% of the advertised ticket price, the lawsuit alleges. StubHub is one of the world’s largest resale platforms for tickets to sports, concerts, and other live events.
Viagogo was founded in 2006 in London as a secondary ticketing marketplace by Eric Baker, the co-founder of US-based StubHub. [5] [12] With sections established to provide an online marketplace for sports, music, theatre and comedy tickets, the company's launch included official partnerships with Chelsea FC and Manchester United FC, [5] with the sports clubs sharing in the commission revenue ...
The attorney general for Washington, D.C., sued StubHub on Wednesday, accusing the ticket resale platform of advertising deceptively low prices and then ramping up prices with extra fees.
Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a "markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. [1] [2] An alternative pricing method is value-based pricing. [3]