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Similar results were found in a study conducted by Dr. Lauren Shapiro and Dr. Gayla Margolin. Their study found that social media has a positive impact on the development of adolescents’ social relationships. [12] The researchers administered self-report questionnaires to gather these findings.
Parasocial interaction was first described from the perspective of media and communication studies.In 1956, Horton and Wohl explored the different interactions between mass media users and media figures and determined the existence of a parasocial relationship (PSR), where the user acts as though they are involved in a typical social relationship. [1]
YouTube has focused on developing channels rather than creating content per se, the channels fragmenting the audience into niches in much the same way that decades earlier hundreds of niche-audience cable TV channels fragmented the audience previously dominated by the Big Three television networks. [3] Based on YouTube's channel development ...
A friendship educator and women’s coach, Jackson looks at the complexities of relationships between women to understand their fragility and help women to form and maintain more healthy friendships.
YouTube said more people are watching live events like Coachella and short form videos on TV sets. Sports, including the NFL, are also boosting viewership.
In the United States, Common Sense Media conducted a 2020 nationally representative survey of American teens (ages 13–18) that found that the most common way teens got the news was from personalities, influencers, and celebrities followed on social media or YouTube (39%), despite trusting this type of news source less than other forms, such ...
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A 2012 study by Australian media company Yahoo!7 found 36% of Australians will call or text family and friends and 41% will post on Facebook while watching TV. [102] Yahoo!7 has already experienced significant early uptake of its Fango mobile app, which encourages social sharing and discussion of TV programs on Australian free-to-air networks.