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A good example would be if a parent informs their child to do well in school and if levels of success are achieved, then rewards will follow. This is an example of self-persuasion; the child is utilizing self-persuasion to achieve the goal of pleasing the mom and dad as well as receiving a reward.
A self-persuasion theory is defined by the perception and evaluation of an idea by comparing it with current attitudes. Persuasion occurs at the end of the process when a person understands a position and then compares the position it advocates the other person’s position on the issue.
In social psychology, Social judgment theory (SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be ...
Research supporting the model shows that persuasion is powerfully affected by the amount of self-talk that occurs in response to a message. [4] The degree to which the self-talk supports the message and the confidence that recipients express in the validity of that self-talk further support the cognitive response model.
Many theorists focus on the concept of the self in intrapersonal communication. There is a variety of definitions but many agree that the self is an entity that is unique to each individual, i.e. not shared between individuals. [8] Some theorists understand intrapersonal communication as a relation of the self to the same self.
Perloff was the recipient of the 2014 University of Amsterdam School of Communication Research McQuail Award for his article [4] on media effects research. [5]Perloff was awarded "Best in Ohio Essay Writing" honors in 2022 from the Ohio Press Club for his article memorializing Alan Canfora—a victim of the Kent State University shootings in 1970.
These types of perceptions stem from a self-motivated social desirability (not feeling influenced by mass messages promotes self-esteem), a social-distance corollary (choosing to dissociate oneself from the others who may be influenced), and a perceived exposure to a message (others choose to be influenced by persuasive communication). [1]
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.